Coors Light has released its tallest beer can ever in honor of the 2026 Fifa World Cup.
In April, the brand celebrated the upcoming summer of soccer by temporarily extending its name to Coooors Light, inspired by sportscaster Andrés Cantor’s iconic, prolonged call of “Goooooooal.”
Now, the beer brand is bringing the name to a new product, with the debut of Coooors Light Tallerboy: An 18-inch canister that holds and chills three 12-ounce cans of beer.
“The Tallerboy is everything ‘The Cooors Call’ stands for, brought to life in physical form,” Matt Carpenter, Vice President of Marketing at Coors Lights, said in a statement. “Extra long celebrations deserve something that allows you to hold onto those game moments a little longer, and Tallerboy does exactly that — three cans, one canister and a whole lot of extra Os.”
The stainless steel Tallerboy depicts an extended “Coooooooooooooors” product name, featuring 14 Os. The metal tube holds the three beer cans stacked on top of each other.
The product, priced at $30, will be released in two drops at shop.coorslight.com on June 11 and June 18 until supplies last.
Aside from the Tallerboy, Coors Light plans to offer limited-release soccer-themed packaging and out-of-home placements in Times Square and host cities for the World Cup. The company is also running a promotion that invites fans to submit a recording of their prolonged “Coooors” call for a chance to win up to $10,000.
Coors Light isn’t the only beer brand with a limited-time product for the summer soccer event. Last month, Miller Lite launched Miller Time MVP Matchball, a soccer-shaped drink cooler.
The container is about 50 percent larger than a standard soccer ball, holds up to 12 Miller Lite cans and comes with a display stand. It costs $19.75 and was released on May 20 and again June 3 on Miller Lite’s website. However, it is already sold out.
The quadrennial international men’s soccer championship — jointly hosted across Canada, Mexico and the U.S. this year — begins June 11, with an opening match between Mexico and South Africa at Mexico City Stadium. The 48-team tournament will be held in 16 cities across the three host countries, with the final scheduled for July 19 at MetLife Stadium in East Rutherford, New Jersey.
Leading up to the first few days of the event, many restaurants across the world have made plans to celebrate. For example, on June 11, Chipotle is offering a Buy One, Get One entrée free deal at its restaurants across the U.S., U.K. and Canada. To redeem the offer, customers have to visit restaurants after 3 p.m. and wear a soccer jersey.
In addition, the fast food chain will unveil its limited-edition soccer jersey, featuring the number “53” on the back and “Real Chipotle” on the front, in the U.S. However, only 53 shirts will be available exclusively through the Chipotle Rewards Exchange for loyalty members who exchange 10 points for a chance to win a jersey from June 10 through June 24.