Instagram/@icespice
Below is another fresh offering from Latto, with Ice Spice featured on the track “GYATT,” the midnight premiere for the video being an exciting moment. The announcement came with a click smile from both, and this was oddly enough to end any dragons about their feud and stir some drama in social media.
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All these things change everything. Then it exploded online, the other biggie dropped being “GYATT” by Latto and Ice Spice. The Internet is literally not holding together! Much of the backlash, of course, is in regard to the supposed feud which these two had been engaging in for the past months. The post on Instagram is savage, with both of them looking as if they’ve about to stomp a canvas together with some graffiti text plastered over behind them, with ropes included-almost as if they were going to tag team one another-against each other.
The comment section erupted instantly at the consciousness-failure felt by the fans witnessing what has just occurred. Seemingly encapsulating that very sentiment was a user: “welp since yall cool i guess i like her again,” which birthed several replies of people agreeing that the feud prevented them from actually appreciating the artists.
This collaboration has been called the smartest business move either artist could have made. Another comment says, “The smartest thing y’all could have ever done. Those numbers are about to go up,” which succinctly highlights what this collaboration means in streaming numbers for both ladies. The timing could not have been more perfect; girl rap collaborations have been ruling the charts of recently.
There is a little confusion among the excitement. Multiple comments asked multiple variants of “Why were they beefing to begin with?” while others outright accused them of “fronting for social media.” The rest seemed to agree that whatever did exist between the two, they have put business over personal drama.
“Lol the song trash but the picture cute ice can’t rap fr,” one user commented, pointing out that while there is certainly buzz, not everyone is buying into the song’s quality.
The international fanbase are there too! A comment in Portuguese noted: “I’m simply shocked by you latto,” showing this global response is being shared across languages and continents.
One very intriguing aspect is how quickly many comments turned into possible rap-feuds-to-end-theories. The hope generated from this collaboration has one user wondering, “can we get cardi b and nicki and Meg together.”
The visual makes a lot of statements with a boxing ring aesthetic and parental advisory label, setting the tone for an aggressive and confident track; the ladies are dressed to kill together yet distinctly style themselves individually.
This collaboration is much more than another song; this is a down-and-dirty trade and public settlement with an upholding potential to raise the respective artists volley. The music business has lived forever-life or death-in-a-tie between camps; Latto and Ice Spice seem to have just chosen the road that undermines both brands.
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The midnight release of the video will be the real litmus test for the visual nature of how this comes through. This next stage, judging from the image alone, is going to be loud and proud; in other words, however, the Internet is quite enjoying the shock of two very powerful female artists working together, not against each other.