Discord’s mobile app will have video ads starting in June, the company announced today. The initial pilot for the video ads, which Discord calls Video Quests on Mobile, will offer advertisers the ability to “showcase trailers, make impactful announcements, and highlight premium content” to users, Discord said.
Discord was a proudly ad-free platform until March 2024, when it introduced ads to its desktop and console apps. Those ads offer Discord users rewards for PC games if they play certain games or get people to watch a stream of their gameplay through Discord. Discord followed up with Video Quests, which let developers show Discord users video ads, like trailers and announcements of new seasons and downloadable content. Discord users see prompts for both types of ads on the bottom-left side of their screen and can choose to expand or ignore them.
Discord users can also opt out of personalized promotions and “hide an in-app promotion for a specific Quest or game you’re not interested in,” Discord said.
In June, users of Discord’s mobile apps will see Video Quest advertisements on the bottom of the screen as depicted below:
Discord
First, the ad prompt appears.
Discord
Discord
This is what the prompt looks like expanded.
Discord
Discord
If users click “Accept Quest” on the expanded prompt, a video ad like this will play.
Discord
This is what the prompt looks like expanded.
Discord
If users click “Accept Quest” on the expanded prompt, a video ad like this will play.
Discord
Discord
Discord
“Expanding our advertising platform to mobile is an obvious, natural evolution in our strategy,” Peter Sellis, Discord’s product SVP, said in a statement accompanying today’s announcement. “Our mission is to create the most authentic, player-centric advertising platform in the galaxy.”