UFC CEO Dana White has stepped up in a big way to support the family of a PFL staff member Jeff Brady, who died during an act of heroism over the weekend.
Brady, who worked for Bellator, PFL and Cage Warriors during his career, is being hailed a hero after he died Saturday while rescuing two children from drowning in the Colorado River near Yuma, Ariz. The two children were his girlfriend’s nephews, aged 10 and 12. Seven hours after Brady disappeared because of the current, his body was retrieved from the water. He was 51.
A GoFundMe was launched Monday with a goal of $60,000 to help with expenses for Brady’s funeral and his family. As of Tuesday afternoon, White was listed as the top donation of $10,000, with more than 330 people contributing. The fundraiser had collected more than $48,000 at the time of publishing this story.
Brady had just moved from California to Yuma two months ago and bought a home, living with his girlfriend, Elen, and 84-year-old blind father, whom Jeff and Elen cared for.
“Jeff Brady died a hero, but he lived as one too,” a message read on the GoFundMe page. “Let’s rally together in his honor and show his family that they are not alone.”