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Sexual wellness is not taboo, it’s health, and it belongs in everyday conversations.
Sexual wellness isn’t just about products or protection, but about identity, confidence, and informed choices
In a world where health is increasingly being discussed in holistic terms: mental, physical, emotional, it’s striking how one vital aspect of our well-being is still often brushed under the carpet: sexual wellness.
But as we step deeper into 2025, the question arises, are we really still treating sexual wellness like a taboo? For many in the industry, the answer is a resounding no.
“Are we still debating this in 2025?” asks Arjun Siva, Business Head, LoveDepot.com, TTK Healthcare Ltd. “Sexual wellness IS health. And it’s not just about protection, it’s about self-awareness, agency and pleasure leading to well-being.”
It’s a powerful reminder that sexual wellness isn’t just about products or protection, but about identity, confidence, and informed choices. From exploring intimacy in relationships to individual self-discovery, consumers in India are showing increasing willingness to engage in these conversations.
“At Love Depot, we’re seeing more Indians both men and women take charge of their desires, explore intimacy in their relationships as well as by themselves, and normalize pleasure conversations,” adds Siva. “The taboos are still there, but they are definitely cracking, meme by meme, reel by reel, and we’re here for it.”
Indeed, this shift isn’t limited to behind-closed-doors conversations. Brands have taken on the mantle of change, pushing boundaries in advertising, packaging, retail presence, and influencer collaborations. One such pioneer is Skore, a brand that has consistently championed the cause of mainstreaming sexual wellness in India.
“At Skore, we believe it’s critical to treat this category not as niche, but as integral to mainstream health and hygiene,” says Vishal Vyas, Chief Marketing Officer, Consumer Products Division, TTK Healthcare. “Conversations around condoms, lubricants, or pleasure products shouldn’t be hush-hush. They deserve screen-time, shelf space, and serious attention, just like any personal care product.”
To that end, Skore has ensured that their products are visible and accessible across a variety of platforms. “It has been our effort to ensure Skore products are present across all mainstream channels,” explains Vyas. “Be it in Modern Trade, Wellness Retail, Airports, or general trade stores and malls.”
This visibility isn’t just about sales, it’s about visibility that drives cultural change. The more we see sexual wellness products where we shop for shampoo, vitamins, or deodorant, the more we internalize them as part of everyday health.
The takeaway is clear: sexual wellness is not a niche concern, it’s a core component of modern well-being. And as brands, platforms, and individuals start to normalize the conversation, what was once whispered about is slowly but surely becoming part of our daily dialogue.
Because in 2025 and beyond, pleasure, safety, and agency deserve the same attention as skincare routines and gym memberships.
Swati Chaturvedi, a seasoned media and journalism aficionado with over 10 years of expertise, is not just a storyteller; she’s a weaver of wit and wisdom in the digital landscape. As a key figure in News18 Engl…Read More
Swati Chaturvedi, a seasoned media and journalism aficionado with over 10 years of expertise, is not just a storyteller; she’s a weaver of wit and wisdom in the digital landscape. As a key figure in News18 Engl… Read More
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