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Rashmika Mandanna joins the Swarovski Asia family as brand ambassador for India.
For Rashmika Mandanna, it’s more than jewellery – it’s about how it makes you feel: radiant, empowered, and confident.
Rashmika Mandanna has a lot on her creative plate, and the Thama actor is doing a little happy dance!
Adding another sparkling feather to her hat this year, Rashmika Mandanna joins the Swarovski Asia family as brand ambassador for India. Earlier today, Swarovski proudly announced actor Rashmika Mandanna as its new brand ambassador for India, marking a milestone for the Austrian luxury house as it strengthens its presence in one of its fastest-growing markets.
Sharing her thoughts on representing the brand in India, Rashmika Mandanna says, “For me, Swarovski has always represented timeless elegance and emotional connection. It’s more than jewellery – it’s about how it makes you feel: radiant, empowered, and confident. I’m truly honoured to represent Swarovski in India and excited to be part of a journey that inspires people to celebrate their individuality while embracing modern glamour.”
As a blockbuster movie star, entrepreneur and relatable style icon, Rashmika’s radiant personality and dynamic style resonate strongly with Swarovski’s design ethos of joyful extravagance and contemporary glamour. “Rashmika reflects the evolving identity of today’s Indian consumer – expressive, confident, and unafraid to embrace individuality. As we expand our retail footprint and strengthen our cultural connection with India, her appointment as Brand Ambassador symbolises Swarovski’s commitment to engaging meaningfully with this dynamic market,” says Nasr Sleiman, General Manager, Swarovski India, Southeast Asia, and Middle East.
First Look of the jewellery Rashmika Mandanna adorned for the Swarovski campaign
Millenia Drop Earrings
The asscher-cut earrings in a warm caramel hue, set in gold-tone plating with double prong-set crystals. Adding radiance to the design is the purple pavé detailing.
Millenia Necklace
The gold-tone plated Millenia necklace features a row of asscher-cut crystals in a warm caramel shade. Highlighting the mastery of Swarovski’s double-prong setting, the piece is completed with a lobster closure and embellished extender.
Millenia Bracelet
The Millenia bracelet showcases a strand of octagonal caramel crystals in a refined bezel setting, finished in gold-tone plating. Designed with a lobster closure and elongation for an adjustable fit, it pairs effortlessly with the matching necklace for an elevated look.
Sublima Bangle
The Sublima bangle features a gold-tone plated band adorned with a pavé of round crystals in varying sizes across the top section. Elegant and refined, it adds a touch of luxury to everyday style.
Dextera Bangle
The Dextera bangle features a slender octagonal design in gold-tone plating, accented with a row of precision-cut crystals in a refined prong setting. Stack it or wear it as a statement piece to enhance your festive glow.
Mesmera Bangle
Set on an elegant gold-tone plated design, this Swarovski bangle features two interconnecting heart-shaped Swarovski zirconia as its centrepiece. A refined expression of romance, it makes a meaningful gift for someone special.
Una Angelic Bracelet
This gold-tone plated bracelet features a full surround of round-cut crystals, each framed by a halo of clear pavé. Finished with a foldover clasp and an extender for an adjustable fit, it delivers effortless glamour for any occasion.
Mesmera Open Ring
This gold-tone plated Swarovski ring features two finely cut Swarovski zirconia hearts that meet at the centre, symbolising romance and connection. A pavé band elegantly curves around the finger, enhancing the brilliance of the design. A timeless piece, perfect as a meaningful gift.
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Delhi, India, India