After delighting onlookers with a series of stylish cameos at the Paris Games in 2024, Snoop Dogg is back at the Winter Olympics with a new, slightly more official job: coach.
The honorary gig comes with a fresh wardrobe of looks cooler than the snow-capped Italian alps.
So far, he’s been spotted draped in a full-length, white fluffy coat and fire engine-red hat and gloves, watching the women’s downhill race, and casually chatting with onlookers at the curling mixed doubles, adorned in a zip-jacket emblazoned with Team USA players’ faces.
Wandering the icy streets of Cortina in a furry hat, houndstooth coat and enough swagger to make the snowflake medal hanging from his neck jangle in agreement, Coach Snoop (as one of his beanies reads) appears in his element.
It’s the first time Team USA has had an honorary coach, a volunteer role that involves Snoop lending “his signature humour and heart to help motivate Team USA athletes”, according to the US Olympic and Paralympic Committee.
Athletes seeing their faces on his clothing have been left in disbelief by the support.
Figure skater Ilia “Quad God” Malinin from Northern Virginia said he was “stunned” to see the rapper wearing a shirt with his face on it and cheering him on as he competed.
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And he hasn’t just been showing his support for Team USA.
The rapper met with members of the Jamaican bobsled team and gifted them each gold chains, with the team capturing the moment on video and sharing it to social media.
For those who think this is an odd partnership, the rapper-turned-hype man is a long-time sports fan.
He was a torch-bearer at the 2024 Paris Games – and did so again at this year’s Winter Olympics.
Much like in 2024, Snoop is reprising his role as a special correspondent for NBC, bringing his distinctive bold and flamboyant style and a genuine enthusiasm for whichever sport he happens to be commentating on – or throwing himself into, flailing limbs and all.
“It’s going down in Cortina,” he told NBC while walking the festive streets ahead of the opening ceremony, in sunglasses.
“We got the beautiful people, good food, high fashion. I mean, I’m having a blast.”
Snoop Dogg, whose real name is Calvin Cordozar Broadus Jr, became a fan favourite of the Paris 2024 Games not only for his outfits but also his segments on the US broadcast alongside his good friend Martha Stewart.
The unlikely duo attended sporting events side by side throughout the summer spectacle and are set to do so again through the winter games as the US builds to LA28.
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