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As being an icon, Saint Laurent now unveils the latest campaign: essentially everything; easy, luxurious, and just, in other words, its lucid-yet-cool YSL kind of cool. To go along with the “Aftersun” series, the brand dropped a bewitching black-and-white photograph by Purienne under the direction of Anthony Vaccarello. The image features models Frankie Rayder and Erin Wasson, carrying the brand’s timeless allure.
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The other agent is standing on a stony shore with water washing onshore behind her. She is in a sleek black swimsuit and carries a big striped towel with the unmistakable YSL logo on one side. Her posture is lazy and cool! She is also wearing one of the coolest pairs of sunglasses, and those stack bracelets on one wrist are competing for very personal vibes. This is one of those pictures that urge one on to rush off on any one-way trip to an alternate beach- some alternate holiday draped in Saint Laurent, of course.
The comment section was flooded with endless praise from the fans. One user gushes about the new accessories and leather goods with, “We love the new accessories and leather goods #ysl #love #accessory #trending #fashion #newcollection” and honestly, I can echo those sentiments. This campaign merges high fashion with the casual cool of any getaway.
This is not just another fashion shoot; a mood is felt. The ‘Aftersun’ series feels like a love letter to summer; that golden hour when the sun drops low, and everything feels a little more magical. Saint Laurent has always been able to make even the simplest moments feel like luxury,” and this campaign is no exception. It seems like every detail was conceived, from the light reflecting on the water to the intuitive ease of the models.
Anthony Vaccarello’s Saint Laurent vision continues to move boundaries and hold fast to the brand’s heritage. His collaborations with photographers like Purienne are represented in imagery that is both striking and intimate. It’s fashion as art, and it is easy to see why the brand remains one of the top game players in the industry.
What next shall one be expecting? If any hint is taken from this campaign, then it surely means Saint Laurent will be busily chasing its next run not anytime soon. At least this campaign alone can be fuel enough need to continue this conversation in the fashion world for some more. And we totally back it.
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If you need your hardcore high-fashion escape, this is your guarantee- and don’t be surprised if, within seconds, you find yourself browsing through the Saint Laurent latest drops post this. Consider yourself warned-your wallet shall not thank you for this, but your wardrobe will!