Instagram/@badgalriri
Rihanna is definitely the one to remind the public about the beauty king. The star shared a seductive clip which was basically a preview of her Fenty Beauty lip gloss that was on promo during the Cyber Week, called herself in a playful way the “gloss boss” and showed the product in her own, effortlessly cool way. The video clip immediately sent her huge audience into a mixed state of shock and awe for the singer’s beauty along with the always there demand for new songs.
Advertisement
In that short clip, RiRi is literally oozing coolness and confidence. She gives the camera that ‘look’ which could ‘melt’ steel and very subtly moves to an unheard beat. The spotlight is, of course, on her glossy lips as she is saying, “Mmm, mmm, mmm, this should be snackable.” That is marketing at its best without even trying, just by existing as Rihanna. She made the situation a little more exciting by saying “gloss boss all cyber week tho” and that was all it took.
The comment section, as one would expect, became a chaotic mixture of utter admiration and playful demands. One follower made a most accurate remark about the product effect, “Rihanna was wearing Gloss Bomb, so I bought Gloss Bomb.” It’s that typical trendsetting power—if Rihanna has it, her fans need it. The official Fenty Beauty account proclaimed her “THE BOSS OF GLOSS,” a title no one would even dare to dispute.
However, the Navy always pops into the discussion of any Rihanna Instagram post to ask about the thing they want the most after lip gloss. The demand for new music was quite obvious. “WE WANT ALBUM, WE AINT WANT NO FENTY,” one comment stated, sparking a mini-discussion in the replies and asking whether a new record would be better than a shiny new lip product. Another one just asked, “And what about the album huh?” It is the inexhaustible question that never leaves the mogul’s side.
The global love became very evident as the Brazilian fans made their presence felt in a big way. A fan wrote in Portuguese: “Woman, leave the kids with Monica and come show that this BIG MOUTH is for singing in Brazil next year!” This was a humorous and touching hope of a comeback that could only testify to the very wide appeal. Another fan suggested, “Rihanna, would you like to use lip gloss to sing at Rock In Rio in 2026?” Now that’s a selling proposal.
While the music demands were coming in, the comments about her looks were unceasing. “I am right now stopping everything I’m doing just to admire this beautiful lady,” one user admitted, while another said her face was “sculpted like a DIAMANTE!” One user’s comment “The boobs bounced to the beat. Paid actor lol” was funny, acknowledging the hypnotic nature and perfect timing of the rhythm in the video.
Even a very simple question like “How are the kids? Miss you woman” in Portuguese had people laughing in the comments section, with one user saying that it was so funny to ask Rihanna a question in a language she does not speak. This is the unique strange intimate parasocial relationship that only a superstar like her can create—fans think they can just casually check on her family.
Advertisement
At the end of the day, this post was a powerful reminder of the double dominance of Rihanna. She can take over the beauty industry market with just one lip pout and a clever line, while her loyal fans are still waiting for the musical comeback they think is inevitable. She is the undisputed queen no matter whether she has a gloss bomb or a mic in hand. Right now, the gloss is the winner, and the internet is more than happy to consume it. This reminds many of her festive behind-the-scenes clips and new Savage X Fenty lingerie.