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With still more grandeur accompanying the announcement, it was stated that artist presales would commence on Tuesday morning at 10:00, the password being the well-known “BubleNation.” Afterword, the Grammy-winning heartthrob unleashed an international response, fueling Canadian audience enthusiasms, and left international populations in heels, begging for a field in their own countries.
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An effortless tour announcement from the Canadian singer would have been considered business-as-usual by some for whom the reactions were anything but usual. Within hours of the post, comments poured in from all corners of the world, sketching out an informal virtual map of places where Buble’s music has affected hearts and where people languish in desperation for his return.
In Ottawa: Joy was highest among those who could even consider driving there! However, the international presence was filled with hopeful pleading. One ecstatic Canadian simply declared, “Only 1.5 hours from Montreal!! Can’t wait!!!” Words unspoken for the fortunate few who will hardly have to travel to attend the show in January.
The joy, however, was far from being universal, as many pleading notes began in Australia. An elegantly worded account written by a Melbourne follower stated, “I’m not happy girl come to Australia love Marquita Melbourne Australia,” artfully sprinkled with crying emojis. The display of raw emotion together with the informality of the word “girl” creates an image of either an extremely intimate relationship with the artist or a strong craving to see him perform down there.
In Spain, however, the cries for engagement were scattered. “When for Valencia Spain?” came one response, offering his own jazz composition for the superstar: the comment was peppered with prayer hands and blessings emoji, showing how deeply some foreign admirers worship the artist. Another appealed for help in utter solitude, “Please come to Spain,” accompanied by hearts and flags emojis.
South America was no less represented in these requests: “We need you in Brazil!!!” declared with enthusiasm, while another speaks up for Chile. From Argentina, the call turns wistful: “When in Argentina We miss you,” implying that Buble was there before and left good memories in his wake.
Not only Spain, but Europe also heard murmurs. Scotland inquired about concerts—the Scottish flag, along with a couple of references concerning Great Britain—served as its answer. That kind of particular, nationalistic pride blended with hope for a concert is indicative of Buble transcending cultural bounds, all while respecting local identities. In-between the excitement, some pragmatist concerns can be gleaned from the comment section. One user raised a possible scheduling snafu, “But maybe Thursday, not Tuesday,” in what sounded like either a correction to the original announcement or outright confusion of time zones. Another voiced his feeling of thrill: “I’m soooo excited! We love you!!!!” The overabundance of exclamation points was legit.
One thing was clear from the international response: Michael Bublé has created a fan base that goes beyond countries and continents to an intimate connection with him: whether in Ottawa or Melbourne; whether they had seen him once or 12 times, whether they had been able to see him perform just once in their entire lifetime or none at all. Comments ranged from pragmatic questions concerning the tour dates to emotional appeals bordering on outright open letters to the singer himself.
The very geographic variety within these comments symbolizes the night and day separation and the difficulty of international bargaining. While the Canadian legion of celebrities celebrates their good fortune, from Australia all the way to South-America to Europe, their followers stand waiting for their chance.
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Ensuing the announcement meant for one Canadian city but soon bloomed into an international discourse on music, vast space, and the connectivity between an artist and his worldwide audience. For now, the citizens of Ottawa may only bask in celebrating a show imminent for January, while the whole world keeps fingers crossed for the glorious tour bus to someday chauffeur their way. Niall Horan and The Voice coaches have also been part of recent musical collaborations.