Instagram/@krisjenner
Kris Jenner is already deep into Halloween showing her family’s spooky traditions along with the horror stuff they like in a video ad. The family leader displayed everything from spooky crows to a cocktail that was meant for her costume which was all black. The post received a lot of love and some odd tech support questions during the same time.
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Kris Jenner is seen in a video presenting several Halloween decorations and giving a peek into her family’s Halloween celebrations which have been going on for years. ‘At last a co-host who does not say a word,’ she quips to the audience and this makes the whole atmosphere playful. She also admits that the crows used for the Halloween decoration have turned to be the family favorite. ‘Good crow happens to be one of my favorite things,’ she confesses. ‘These are the only crow’s feet I love. In fact, these have been a tradition in my family since my children were born.’
One of Kris Jenner’s famous martini glasses is also featured in the video, and for a moment she pretends to hold a fake knife saying she is ‘armed and dangerous.’ She points out that the Halloween planning of her kids involves a lot of work and this starts months ahead. ‘My children start thinking about their Halloween costumes about three months before,’ she says. ‘And that allows them to change their minds a dozen times or more.’
The compliments to Jenner for her looks and the quality of the production of the ad took over the comment section in no time at all. One of the commenters could not hide admiration for the star and wrote, ‘This costume… the gloves… the hair… the make up…. everything is impeccable.’ Another one just bluntly and straightforwardly said ‘Best ad I have ever seen.’ The admiration expressed in the comments was immensely echoed, one complimented her by calling a ‘strong, brave, intelligent, visionary, and undeniably beautiful woman!’
Surprisingly, the official Amazon Beauty account even got involved in the discussions and made it a jest along with the theme. ‘if kris says we’re ordering crows, we’re ordering crows!’ they commented, effortlessly combining the advertising part with the audience interaction.
At the same time, though, the post turned out to be an unanticipated location for another type of conversation. On the same day that the online education platform Canvas underwent a severe outage, some of the users may have accidentally come over to Kris Jenner’s comments to voice their frustrations. One of the students who was in a difficult situation wrote, ‘can u fucking fix canvas pls,’ while another one said, ‘BROO MY CANVAS IS DOWN! I HAVE TO SUBMIT AN ASSIGNMENT.’ This led to quite a funny discussion thread where one user’s sarcastically suggested to the student to not just ‘talk’ but to ‘start a conversation with an actual point instead of just nonsense!’
Another interesting comment suggested the ad was linked with internet problems in general. ‘Wait, is this the reason Amazon is down today? Kris Jenner broke the Internet?’ someone asked. To which Jenner herself jokingly accepted this theory saying, ‘must be!! Too many people shopping my Halloween picks!!’
Despite the chaos, the site was still a source of the most lovable comments. One user told, ‘She is the cutest! She’s everyone’s mom,’ which was a beautiful expression of and very much in line with the warmth and love that many people have for the family matriarch. Another comment could simply read, ‘I love you mom!’
The post, beside that, also got more personal requests, one user even disclosed his predicament of being broke. ‘I am really sorry to do this but right now I am in a situation where I cannot pay the rent. If you guys can’t help or maybe lead me to some source, I’d be really grateful,’ was the user’s words, which only served as an example of showing the boldly unique types of parasocial relationships that the likes of her have with their fans.
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Kris Jenner’s Halloween season reveal can be likened to a mix of the family delicacies and effective marketing, which turned the digital world into a combination of a festive celebration, a customer service complaint department, and a totally engaged audience. The elements of beauty, humor, and unexpected real-world problems made it not just a modern and very interesting celebrity interaction but at the same time also a perfect period for the spooky season. She does not appear to be less than a magician when it comes to being in the limelight, whether for a product list that she has curated or by being an unintentional tech support figure. This festive season also reminds fans of her involvement in events like the Vogue World Hollywood celebration. Her recent work includes the All’s Fair premiere with Kim Kardashian, which generated significant online discussion. Additionally, she recently announced a new Hulu series with Kim Kardashian and Ryan Murphy.