As usual, all hell let loose on the internet after Khloé’s latest cryptic social media post. The reality star shared a snapshot that was captioned ‘Soft launch 🤭 4.29 👀’—though truly, the less context given, in this case, really just contributes to the chaos. The attached pic features her glammed-up look, but the date seems to say it all: April 29. For what, though? New project? Product drop? Whole season of drama? The Kardashian-Jenner clan never does things in half measures. Buckle up!
Advertisement
The replies are gold. Some are excited, others are confused, and some simply missed the point. Dr. Satwinder Singh put it rightly: ‘Ooooh, something big is brewing!’ while Yung Baller just went with ‘Soft soft 🥰’. Of course, FM Fernandez is just screaming ‘YO, IT’S LUNCH NOT LAUNCH 😏’—which, mood, honestly.
There was off-topic ramblings—Kimmy starts to express how she is heartbroken as a single mom going through power cuts, while Jerome Evans could not miss the occasion to adverstise his book about ‘jinns and witches’ (??) Most random, peak Twitter. Meanwhile, Angelipublicidad was starting to shout, ‘Eres Bella!’ at her.
And thus more wormholes of speculation. Someone asked, maybe she’s starting an OnlyFans (unlikely but chaotic), another one saw a resemblance with Kendall (‘I can see some Kendal in this’), while Devil Cloud mused ‘Cloud popcorn? IDK how I feel about this’ – this one might be the most relatable take.
Classic Kardashian marketing: tease a date, watch the internet burn, and drop whatever it is at the peak of engagement. A makeup launch? An episode? A collab with whatever random company is selling scented candles? With this family, it’s always something.
Advertisement
One thing is sure: the audience has its eyes on the launch. Whether or not it is genuine excitement or morbid curiosity, one thing is for sure: Khloé knows how to get eyes on things she is working on. And truly? We will know what this ‘soft launch’ is on April 29. Until then, the weirder the replies keep getting.