Instagram/@blakeshelton
This week, Blake Shelton, a country superstar, opened the doors of his Ole Red venue and gave a group of unsuspecting visitors the most lavish welcome to Vegas. The unplanned incident which got filmed showed the singer and businessman playing the role of a doorman and cracking a joke about whether it ‘counted’ as being clocked in for work. This not only indicated his active participation in the business but also showed his very approachable nature with the public.
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In the video, an amused Shelton is seen peeking over the bar and right at that moment, he opens the door. He can be heard saying to the very small group that is outside waiting to get in, ‘Do you all want to come down red? Let’s go!’ His message added to the joke: ‘It still counts as clocking in if you unlock the door, right???’
This is not just a one-off incident of a star shining brightly. Shelton has created the Ole Red brand, which is named after his popular song, and to that, he has added a network of quality restaurants and live music spots in Nashville, Gatlinburg, Tishomingo (his hometown in Oklahoma), and now Vegas. The Vegas venue is a major undertaking and even if Shelton is just taking it easy there, his presence is a sign of his personal commitment. He is not just a face on the wall; he is the one who may actually let you in.
The followers’ reactions were a mixture of joy, admiration, and a slight envy. Many of them focused on Shelton’s character and viewed the incident as a portrayal of his real self. A comment from one follower read, ‘What a genuinely great man he is, just love him!!’ More such followers shared their sentiments with comments like ‘wonderful’ and ‘one of a kind’ for the star.
‘These people don’t look nearly excited enough to meet you! They should go home. I’ll clock out and come on down and shake your hand,’ was a very funny comment by one of the users who said that the patrons’ response was a little bit dull. He was kidding, stating that he would also want to see his wife, Gwen Stefani. It was a light-hearted comment that highlighted how big the stardom would be for most in that scenario.
The incident also triggered the Sahar Red testimonials deluge. A follower recounted a transcontinental trip: ‘I passed by your childhood home in Ada, OK. I had dinner at Ole Red in Tishomingo, OK… I visited your Ole Red in Nashville… Now I must go to Ole Red in Vegas!’ Another one commended the delicious food and a quality family birthday celebration of a member at the Gatlinburg site.
In addition, even the official Ole Red account joined the party by exploiting the moment to market the menu. ‘Y’all heard the Boss Man, try those redneck nachos when you’re at Ole Red,’ they said, which resulted in some customers starting a sub-thread of nacho reviews and preferences.
For some, the video was nothing complicated but a reminder of Shelton’s attractive relatability. ‘That’s just Blake being Blake! How could you not love this guy?’ was one person’s comment which received a lot of people nodding in concurrence regarding his cuteness and his seemingly perfect family life with Stefani and their three boys.
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This incident gives 2025 a sneak peek at and a small yet very important part of Blake Shelton’s brand. He is no longer the ‘Voice’ guy who sings in the choir, but he is an era man, New Age family guy, entrepreneur, and an icon who really savours the simple interactions that come with his success. In an era of inaccessible celebrities, a literally opened door by Shelton feels like a nice gesture. It’s like a boss clocking in at his own convenience, not for showing off but because he was really there and it was needed. And perhaps he did it because he knew that it would greatly improve the day of a few people. Fans can look forward to more moments like this, especially with his Las Vegas trip giveaway creating buzz. His career milestones, like celebrating 15 years as a Grand Ole Opry member, show his lasting impact. He also enjoys looking back, as seen when Blake Shelton and Keith Urban revisited their early hair phases. Recently, he’s been busy promoting a new episode of ‘The Road’.