In a significant legal victory, Beyonce has officially secured the right to trademark her daughter Blue Ivy’s name. This marks a momentous moment for both the superstar and her family, further cementing their powerful presence in the entertainment industry.
For 12 years, the former Destiny’s Child singer was in the midst of a legal battle with wedding planner, Veronica Morales, owner of Blue Ivy Events. According to The Trademark Official Gazette, Morlaes has held the trademark for legal rights to the phrase “Blue Ivy” since 2009.
However, earlier this week the U.S. Patent and Trademark Office (USPTO) granted Beyonce the ability to trademark Blue Ivy’s name for commercial purposes. This win potentially opens the door to a range of business opportunities for the Carter’s. The trademark includes applications for a variety of goods and services, including everything from baby products and cosmetics to entertainment services like music, clothing, and even fragrances. Additionally, this victory also provides the 43-year-old singer with the ability to protect the name from potential exploitation by other brands or individuals.
This legal decision positions Beyonce’s eldest daughter more front-and-center in the spotlight to achieve further successes as she continues to make a name for herself in the entertainment industry. The 12-year-old is further proving that she is already following in her mother’s powerful footsteps.
Some of Blue Ivy’s most recent accomplishments include: performing on stage with her mother during the Texans-Ravens game; voicing the character of Nala in the theatrical debut of Mufasa: The Lion King; winning her second BET Award, etc.
In addition to Blue Ivy, Beyonce shares seven-year-old twins, Rumi and Sir, with entertainment mogul, Jay Z. Currently, there are two trademark applications pending for Rumi and Sir’s names as well.
Ultimately, the “Blue Ivy” trademark decision serves as a testament to Beyone’s business acumen and her ability to protect her family’s legacy. It also highlights the ever-expanding influence of celebrity children, as Blue Ivy is poised to become a significant figure in the entertainment and commercial worlds in the years to come.
As her name becomes increasingly synonymous with success, it will be fascinating to see how The Carter’s continue to build on this new chapter in their shared journey.
Photo: Blue Ivy Events Instagram