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The rapper and businessman 50 Cent is, to put it his way, dressing the world and “the wardrobe for a dynamic lifestyle” with the new G-Unit sweatsuits. He backed his assertion with a video and the collection, which is by now available for sale, was the spot where the launch of these products flared the diverse reactions like the support of the nostalgic crowd to severe criticism and jokes.
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Curtis Jackson, 50 Cent’s real name, confirmed the rumor about the arrival of G-Unit sweatsuits by playing a video that alluded to the products being the best ever. He was the one using the voice that said, “If your life is racing at light speed, you had better wear something very appropriate for your every activity. The M&G Uniswesi is the one for the daily grind.” In case you were too busy admiring the quality, the video was titled ‘New G-Unit Sweatsuits Available Now,’ followed by a link to online purchase.
The audience reaction came almost immediately and in a very mixed manner. There were very enthusiastic and old-school users supporting the brand on one side, while on the other, there were people who were practically insulted. One user clearly stated, “my man, no disrespect but nobody buying this.” Another one was very sarcastic about the fashion and wrote, “Why you biting Nike teks style lame ass can’t be original.”
Furthermore, some seemed to question whether the promotional video should be trusted, due to its quality. One user was complaining, “wtf is this AI slop.. doesn’t even move or look like 50,” suggesting the possible usage of AI for the video. Another one went through the advertisement’s running scene and graded it the ‘fakest running shot i ever seen.’
Many were more or less calling for the artist to produce new music instead of new merchandise. “Dude needs to drop some new fucking music. N!ggas don’t want a dam sweatsuit,” said one. The above expression of desire reflects the coexistence and sometimes conflict of an artist’s core audience; he/she belongs to the category that prioritizes the artistic output over products from the commercial side.
The use of humor in the comments was a prominent factor. One sees an association with politics by making a joke, “Trump has found a way to still own people in 2025. He’s got Calvin, Kanye, Nicki, and Curtis in his collection now,” contrasting 50 Cent with other celebrities supporting the ex-president. Another one ingeniously referred to 50 Cent’s earlier days; he was probing if the sweatshirts come in a color of “red rose, white ceiling,” a clear allusion to the very video of his hit ‘Candy Shop.’
Moreover, a discussion of economic accessibility was started. A commenting user said, ‘Bro, when my money’s fine, I’m coming to shop,’ which, though not explicitly, indicates that the price might be the reason whoever has not done the purchase. Another person had it as a joke waiting for a situation where the cost is so low, stating, ‘I’m gonna wait for the new NYC mayor to be sworn in so this only costs me 50 cent.’
The criticism continued but the launch did, however, evoke nostalgia for the early 2000s when G-Unit was one of the most powerful influencers in the hip-hop culture. One nostalgic supporter stated, ‘G-unit still around bro nice brand brings so much memories.’ The other one said, ‘New G Unit Merch.. wooowww! Got me feeling like it’s 05 again.’
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This particular range of branded items is just one of many that 50 Cent has rolled out in recent times. Besides music, he has invested in television production, and spirits, and has built an empire. Nonetheless, the mixed reaction towards these sweatsuits suggests that even a sharp business strategizer can be a victim of the shifting and vocal opinions of the online world. The discourse surrounding the launch spotlights a complicated mix of brand loyalty, disagreement on quality critique, and the ever-present public interest in the artist’s musical roots. He recently declared an Emmy victory for his television work, and joked about making Tony Yayo slap Jimmy in a wild Instagram post. Fans continue to celebrate his timeless music as he teases new projects.