Instagram/@2chainz
Just from pop culture, the announcement of a deluxe album put the internet in a frenzy. The gifted lyricist and front-runner wordsmith teased his fans with the extremely brief caption, “DELUXE TONITE ⛓️ 🍊 🧪.” With the tease being all, the comment section exploded with hype, memes, and past hits from the lyricist.
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The post was barebones: “DELUXE TONITE” and some emojis. But all except the original poster seemed to have been creating responses all through the night. One even quoted lines from what might be a lost track, “Shhheeeesh ‘watch gotta rock band, like cold play’… ‘When I leave the room, they say the vibe gone’ 🔥🔥🔥,” don’t know how true this is but 2 Chainz‘s audience is already feeling it regarding whatever he is putting together.
Another one said, “Y’all putting belt to ass on this,” insinuating that the album is about to be shoved into spotlight. Next up was more praise for the “brazy” lyricism for 2 Chainz having a talent of bending language into something that will stick to one’s memory well beyond the track.
This announcement also, for many, spoke for the argument that this summer has been one of the best ever for music. “This summer had the best albums,” one person said, putting 2 Chainz in the company of an already packed few months of releases. Another went on to call this “Album of the year!!! 🔥🔥🔥,” though we have to say: Have they actually heard it? Such is the power of anticipation.
We all know how “That 2 Chainz is about to be lit” becomes a trend on the internet for a really short while. Then this surreal comment came, “Pocket full of dead white old men who died from old age 🔥,” which just outside the context could either be a reference to 2 Chainz‘ previous lyrics, or another surreal way to say the album is fire. In any case, it sparked some interactions.
A fan interestingly, perhaps knowingly or speculatively, connected the album supplement with an actual event when they tagged 2 Chainz and Erykah Badu and mentioned a possible date in Colorado.
The post didn’t come with any visuals, but that small hint was enough to set the powers in motion. 2 Chainz always somehow keeps the audience guessing, and this is yet another example. The cryptic emojis (What does the orange and test tube mean? A new aesthetic? A theme?) paired with the immediate fan reaction have clearly got the fanbase on lock.
Judging from the throng of comments, everyone excited for this deluxe could prove that it isn’t just some other release but rather an event. And based on previous projects, 2 Chainz is poised to remind all who have, for a decade and more, followed his meteoric rise as an unstoppable force in hip-hop. Whether it’s wordplay, production, or just the audacity of his one-liner persona with a “hella ready” attitude—now the only question is: Does the actual music live up to the hype?
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Well, if there is anything to be said about 2 Chainz, it’s that he never misses.