As James told you yesterday, Syracuse is marking Gerry McNamara’s return to the Orange in the best way possible…….by printing commerative t-shirts. Syracuse is going with McNamERA so if we’re going to go all-in on brand and nostalgia, we’ve got some marketing ideas for the 2026-27 home opener, and let’s get to them.
Buses from Scranton
If you were a Syracuse basketball fan from 2002-2006, you remember that bus companies in Scranton were running trips up I81 to bring fans from The Electric City to The Salt City. Now that G-Mac is back in charge, let’s get those Greyhounds rolling again
Advertisement
Pre/Post-game Fort Minor concert on the Quad
We know Syracuse is going to use this song as the hype video theme, but we can get Mike Shinoda to set up right in front of Carnegie Hall to play this on loop.
Joe Biden as Honorary Captain
Put your politics aside and just think about the two greatest Syracuse alums from Scranton walking to midcourt together. The two cities might be rivals when it comes to AAA baseball, but in hoops the cities share a bond stronger than some Carbondale coal.
Pre-game Meet and Greet with cast members of The Office
Look we might not get Dwight Schrute to bring his G-Mac bobblehead, but certainly others would be available to join the Scranton celebration. Just don’t let Kevin carry the beans around Jim Boeheim Court
Giveaway Orange T-shirts that say “We Remember the Name”
Yes, we’re going for the ultimate, t-shirts and the Fort Minor reference. We just need a corporate sponsor and Holy Shirt will get to work.
*****************************************************************************************************
What did we miss?