The football in Bad Bunny’s possession toward the end of the show read, “Together we are American.” This felt like a direct response to critics who suggested that Bad Bunny “wasn’t American” enough for the halftime show, even though Puerto Rico is part of the US. More than 41 million people in the US speak Spanish as a first language, and an additional 11 to 15 million people are bilingual or second-language speakers.
Not to mention, it’s very clear that the NFL wants to expand its market. In the past decade, the league has hosted NFL games in Spain and Mexico, as well as Germany, Brazil, and the UK. And with 19.8 billion streams on Spotify last year, Bad Bunny is arguably the biggest artist in the world, making him the perfect choice to headline this year.