Instagram/@realberniceburgos
Bernice Burgos, who is a model and an influencer, turned to her audience to present the huge Cyber Monday event of Fashion Nova, but immediately the conversation was about her timeless beauty and the love of her fans. Burgos shared a post that included a collection of photos and videos, showing her wearing a very stylish outfit, giving the prices of the same outfit she was wearing, and instantly receiving many compliments on her beauty and possible immortality.
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A short clip of Burgos was included in the post with a text indicating the Fashion Nova sale. The music in the video was a fun and daring rap which made the whole situation appear like a very bold and glamorous self-assertion. The commercials could have been the initial reason for the great personal reaction, though the comment section became somewhat of a religious place where the 43-year-old grandmother was worshipped.
Out of the many responses, one of the most interesting was when a user compared her beauty to the family, saying, ‘Name a finer grandmother….I’ll wait.’ The comment skillfully highlights the irony in the whole situation: on the one hand, there is a woman who is idolized in the world of fashion and nightlife; on the other hand, she is the one who helps her family. This story goes well with her brand which can effortlessly portray both the sensuality and the living of a family life simultaneously.
Another fan looked even further to the future stating, ‘i’m convinced you’re gonna look good at 75.’ This was not only a casual compliment but also a declaration of her prospective timelessness. It falls on the discourse of viewing Burgos not as a fleeting trend, but rather a permanent beauty standard that is slowly becoming less visible; aging gracefully, if not even faster. The claim was reinforced with others asking how come she is ‘finer and finer year by year.’
The adoration was at its peak when a follower named Burgos ‘The most beautiful Black woman on Earth. PERIOD.’ The emphatic nature of the statement, reinforced by capital letters, cuts right through the usual online comment chatter, asking us not to treat it as a personal opinion but as a widely recognized fact within that part of the internet. It brings out the almost mythical quality she has for some of her admirers.
As the flood of heart emojis and burning praises came, one contradictory opinion surfaced; it called Burgos a ‘Gold digger’ and said that she ‘doesn’t love anyone.’ Such remarks, some of which originate from the stereotypes about good-looking women in the public eye, do get lost among the positive comments. However, the comment was just a single note in the symphony of adoration, quickly obscured by the supporting messages.
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Burgos has for a long time been the hard-working businesswoman with just a hint of sophistication and a public image. She continues to get involved with the audience that supports her influence, through these posts that are essential to the ecosystem of her brand. At the same time, they are fulfilling the sponsor’s requirements and engaging with the community. The public reaction is a clear indication of the success of this strategy; the product is no longer the main character but rather the person who endorses it. The conversation is not about the knit set or discount code, it is about the everlasting charm of Bernice Burgos herself. In the world of influencer marketing, that personal connection gives the biggest advantage. This personal charm is also seen in other influencers like Larsa Pippen and Georgina Mazzeo. The post in question is similar to another recent Bernice Burgos post where she stunned in an all-white outfit. Another stylish appearance was made by Larsa Pippen in a Fashion Nova dress with an elephant cameo.