Instagram/@jadakiss
The comedians Joe and Jada, who have already proven to be very candid, have now, in a way, through a funny video of half chaotic moment and half business proposal, made the NBA player Jaylen Brown their next ambassador. The pair tried their utmost to persuade Brown to join the venture of their hair color brand Rewind It 10, thus creating a series of suggestive and comical moments that have reached the online community.
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The video is a complete surprise and features utter disorder. The enthusiasm of Joe for the business is at rooftop levels, and he is showcasing the idea. “We are getting them on the box,” he says, when speaking about getting Brown onto a product box. He promises the best of the brand and terms Rewind It 10 as “the Rolls Royce” of coloring. Still, they are drifted away from the subject. Jada is usually quiet and skeptical, but today is not his day and he decides to hear with the same old doubtful expression. The real amusement begins when he is reminiscing the goods’ longevity. Joe puts the deal in a tough spot: “When you wipe, it better be nice.” He does the quick turnaround, “No, won’t it won’t.” Of course, the implication is that the color should not be easily removed but see how it was phrased? Just scarcely, it hinted at so many things.
The reactions on the internet were filled with humor and came out instantly. The unintentional innuendo was specifically highlighted by many users. One of them, paraphrasing a line from the video, stated, “I thought that was for beards not the roof!!” Another just wrote, “FLAG ON THE PLAY!!!! Y’all working on him doing what???” The comments section turned out to be a land of penalty flags, people were laughing and having fun with the unintended double meanings. “Ayooooooo ‘we working on him coming on the box is crazy’ yellow flag!!!” was one of the comments. Another just referred to that particular line, which had by then become notorious: “when he wipe it better not come off.”
Along with the laughter came the praise for the duo’s character, as well. “Jada always looks like he just about had enough. I love it,” was one of the comments, almost mimicking Jada’s signature deadpan reaction in the background. Another one just said, “Joe the funniest mf,” thus, acknowledging the awkwardly sweet salesmanship. The brand itself gave a virtual nod to it with one supporter commenting playfully, “We do roofs too,” thus, apparently extending the product’s application from hair and beards to, apparently, the head as well.
Not all comments were humorous. The post also attracted some serious and off-topic replies, including a long message from a person who described very bad personal and financial circumstances and was begging for help. It was a strong reminder of the wide range of human experiences being lived at the same time in a single comment thread.
Joe and Jada have cultivated a following through this unique mix of genuine effort and accidental humor. Their approach to Jaylen Brown—a Boston Celtics player famous for his intellectual pursuits and business acumen—is illustrative. It is less a polished corporate pitch than an uncle asking a nephew to join their somewhat confusing but passionate side hustle. The attraction is in the authenticity, the blunders, and the humor that everyone is so committed to, even to the point of talking about wiping and boxes in the same breath.
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It is impossible to predict whether Jaylen Brown will actually become part of the Rewind It 10 family or not. Nonetheless, one thing is certain: Joe and Jada have already seized a virulent victory. They transformed a candid sponsorship proposal into a display of awkward and relatable comedy, this way, once again, proving that the best marketing does not come from those clever slogans but from those very real and hilarious moments that everybody wants to discuss. The net is louder than ever, and the last word is: the pitch was an unintentional comedy gem. In related music news, Good Charlotte has announced a tour. The story of Fat Joe and his wild jail story is also making the rounds. On a different note, Alyson Hannigan has joined a popular podcast. Family reunions are always special, as seen when Melissa Gorga shared a heartwarming moment. Finally, it’s worth remembering that DMX was already a legend before his mainstream fame.