Instagram/@brie
The Bella twins, Nikki and Brie, are gambling with their wine brand in Las Vegas, doing a series of events for the New Year celebration. The sisters have told us through signing bottles and throwing parties that they will turn the city into a place of 2025 celebration. This is a very bold marketing strategy for the Bonita Bonita Wine brand, which has already gained a lot of popularity and is their main source of income. The brand’s social media– the main channel of communication, has already prepared the ground for a very exciting weekend in Vegas. The post read: “Tomorrow is finally here!” “Bonita Bonita is going to Las Vegas for NYE! Nikki and Brie are going to pop the bottles (and sign them) at some events!” The followers were invited to rejoice with “a lot of wine.”
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The Bella twins are now successfully running a business and still have a following from their wrestling days. A large number of customers will visit the wine event in Vegas since it is a live event for the brand during the holiday season.
The announcement was received with rapid and massive reactions. A woman wrote that she was all in and even told about the outfits she had gotten for her and her husband. “Got me and the hubby outfits for Wednesday night!!!! Can’t wait!” she wrote, showing how much the planning has been done already for the event.
There were fans who were especially anxious to meet the twins. The response “So excited to meet my girls,” which was accompanied by heart emojis, came very shortly after the previous comment. The strong bond that the fans feel with Nikki and Brie through their reality shows and businesses was clearly seen in their responses.
Of course, there were some fans that indicated quite a few miles would be covered in order to see the event. Excitedly, one user said, “So excited I’m driving in from Cali!” Another one commented, “I’m flying out tomorrow morning from cali,” and so, we see that the brand is able to draw travelers into its world of fun and company.
Also, comments from long time fans were in the mix. One user stated that “Me and my daughter have been fans since you guys started cant wait to hopefully meet you 2 bella twins.” This indicates that the sisters appeal not only to present but also to future generations.
Logistics-related questions about the event came up, as usual. One user quipped, “Will they have the cuvée there,” referring to a specific wine blend, and the brand’s account promptly replied by affirming yes, thus the product is going to be there.
One of the most lonely requests came from a user with a very clear reason. Tagging Brie Bella, they wrote, “seriously considering flying my ass out from ny I have a wm 31 poster I need signed, it’s my passion project.” The user made a good offer, “I will donate $500 to Connor’s cure if you let me send it to you to be signed by you and Bryan. This will make my whole year.” The comment reflects the deep emotional attachment that people have with the Bellas’ memorabilia and their wrestling legacy as well as their current charitable interests.
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The Las Vegas New Year’s Eve takeover is a great strategy for Bonita Bonita Wine. It utilizes the twins’ star quality in a lively atmosphere that is perfect for brand visibility and customer interaction. For the consumers, it is a transition from a product to an experience—celebrating, meeting the creators, and popping the cork of the new year with a signature one. The super high demand indicates that the twins’ venture into the wine industry is still active. Their playful banter often teases such events.