Instagram/@snoopdogg
Feeding the world Big Hit, resilient, with his merch drop and such a sweet note for his loyal fans. The rapper announced on social media that his merch would be released on his site, BIGHITNUPID.com, this Friday, July 18. Quite-the-way uplifted his loyal followers-to-the-base; he called them the “real ones” and expressed gratitude to them for always supporting him. There was also a video attached to the post with Big Hit giving his take on the artists, collaborations, and grind that have brought him to his present.
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Big Hit gave respect to some of the artists in his video: Todd Dottensheim, Music So Child, Key Child, Joe Moses, and Luke. A bit more emotional, he talked about Hit-Boy and gave him credit for elevating his artistry and taking him to a higher level of rank. He said, “I love you and I miss you, my nigga,” recalling how Hit-Boy helped build him into an artist. A little bit of advice for self-improvement went as follows: “Whenever you think the project is finished, you got to critique yourself, man. Tell yourself, ‘I can do better.’”
The comment section was flooded with love and support, with one user sharing their view: “We love and miss you, too.” Another went for the short and sweet: “I can do better.” There was one comment that appeared from somebody just coming out of prison, and they related to Big Hit’s story: “Just came home as well… kept thinking about you when I was in there.” The camaraderie was real, as fans felt connected to the message of perseverance and growth.
An energy of strength and unity comes with the uplifted merch-drop by Big Hit. An individual who has always spoken about his struggles and triumphs has allowed his fans to feel very much in that journey. That connection between him and his audience helped in keeping those fans loyal for as long as he continues to work in his creative discipline.
Almost there for the merchandise drop, and the anticipation is loud. Will they sell out immediately? Most probably. Will Big Hit keep rising? God forbid. Supporters—I mean, his fanbase—will be there living life together with him, every step of the way.
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So if you need a sign, here it is: cop this merch and support an artist who kept it 100.