Instagram/@jbayleaf
Jonathan Bailey has just debuted a brand new stylish collaboration worthy of all the attention it could have garnered. The actor joined The Shameless Fund and Cubitts to produce a very limited run of stainless steel sunglasses with pink tinting, and it has created an unprecedented amount of buzz.
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The post displays Bailey looking smashing and mentions that a good chunk of proceeds from each glasses sale or pair goes to charity. The Shameless Fund works toward a world in which LGBTQ+ people can live truly without discrimination and without shame. The caption simply reads, “Be Shameless,” which really is a vibe above and beyond mere sartorial thing.
According to the comment by The Shameless Fund from their official account, the donation structure is pretty incredible. For the first 3,000 pairs sold, 50% of the purchase price goes to the Fund. After that point, it climbs up to 75%. Plus, purchases of the cleaning cloths carry an £8 donation each to the cause. That really is putting your money where your mouth is.
The response has been nothing if not positive from Bailey’s fans. One user, claiming to be a gay wildlife biologist, expressed excitement at the Jurassic Park connection-the specs are named after Dr. Henry Loomis from the upcoming Jurassic World Rebirth. They weren’t going to wait to don these whilst out looking for “scaly friends” in the field. That is niche appeal at its very best!
The comments section was full of declarations on purchases. “Glasses secured,” chimed one happy customer and even suggested buying more cleaning cloths as they were too cute. Another followed up with, “I’m officially in the SLG club!” (Shameless Little Glasses, for those of you who don’t know). The Paris-bound glasses also had an announcer tracking their journey across the Channel.
What really warmed those engaged to their hearts was the view taken by many that emphasized the charity above the product. “So happy to participate to The Shameless Fund” and “Great specs for a great cause” flooded the thread. Even Cubitts’ official account jumped in yet again and urged everyone to “wear them shamelessly.”
Two words: dancing flowers. Several users jokingly demanded that the flowers seen in the promo video be offered as merch. One orange-alert-clad fan noted one could still notice Bailey “in the flower,” a fabulous way to say that his star power shines through even bulky floral filters.
This collaboration goes all out on all the sweet spots: nostalgia (90s vibes galore); fandom (the Jurassic World-factor); and most importantly: social impact. Here’s the icing on the cake from one of the commenters: “It’s a shameless sunglasses summer.”
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Pre-orders have been selling from digital shelves like hotcakes, proving that when celebrities use their platform for good, the people really respond. Bailey seems to have found the perfect way of blending his acting career with meaningful activism-a blueprint that could be followed by many other stars. The sunglasses may be limited, but the rays from this collab are eternal.