Instagram/@ritaora
Everything was just having fun under that title, for the single. It was Rita Ora who had locked out all individuals. A week before, via social media, Rita Ora had teased the really big reveal about her new single, ‘Heat,’ and the fans went crazy over it. The post included a sultry image of Ora by James Mountford Studio and simply captioned the picture with all the hype: ‘ONE WEEK TILL HEAT!!!!’ with some fire and ice cream emojis. Bam! The internet was just not ready for that.
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The comment section was flooded with glamorous anticipation, a whole Ora fan base all geared up for the fiery banger she is about to drop. One comment said it would be their summer anthem, another one that was in all caps poured: “THIS IS GONNA EATT,” which, for the uninitiated, means every single is going to slamming-hard on charts. Please, the hype is real.
Some comments remarked on how this couldn’t drop at a better time for the summer vibes; one lucky fan mentions that it would be released around their birthday—the ultimate gift, if one might say. Then there are a few off-topic remarks. One fanatic seems to have drifted off, praising Ora’s feet (??)… while another Persian follower left a sweet note that translates to, “You are amazing; beautiful picture.”
Never one to miss the Helmut Newton-referencing styling in the photo, one eagle-eyed critic made a discernment. For the unaware, Newton was a black-and-white photographer famously provocative – a worthy inspiration for what appears to be yet another bold era from Ora.
This is no ordinary single promotion. The vibe in the comment section smells like a bigger thing – maybe conceivably the biggest summer anthem of 2024 in progress. The track has already been pre-saved by numerous users, some of whom are talking about catching Ora live for her debut at Wembley Stadium and Carfest.
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Since 2022, Ora has hardly been making noise musically, with only the 2022 album ‘You & I’ as her latest official musical output, placing more weight on this comeback. If the response of the fans counts for anything, all competition is going to melt down when ‘Heat’ hits next week. Now, the remaining question is… how many times would be too many times to stream it, really asking for a friend.